Odile Harbaugh
Founder and Marketing Strategist
Odile Harbaugh founded Obligado Group to bring disciplined, thoughtful marketing leadership to businesses that need clarity and momentum — not complexity. With experience spanning Fortune 20 companies and fast-growing startups, she brings a rare blend of big-company rigor and hands-on practicality to every engagement.
Throughout her career, Odile has led business strategy development, managed product launches from concept to shelf, and built integrated marketing plans that support real growth. That experience shapes her belief that marketing works best when positioning, messaging, and execution are aligned — and when strategy doesn’t stop at a deck.
Through Obligado Group’s fractional model, Odile works as an extension of her clients’ teams, providing senior-level guidance and hands-on execution without the overhead of a full-time hire. The model also allows her to work across industries and growth stages, continually sharpening her perspective and staying closely connected to how marketing is actually evolving in practice.
Her approach is grounded in clarity, focus, and follow-through — helping businesses understand who they are, what sets them apart, and how to bring that story to market in a way that drives meaningful results.
To view Odile’s full background and experience, connect with her on LinkedIn
Dolores Arenaza
Creative Director
Originally from Argentina, Dolores Arenaza brings over 25 years of experience in graphic design to Obligado Group. She has worked with respected multinational design firms, including Point Design and Barzza, developing a deep expertise across brand identity, digital design, and print.
Dolores combines strategic thinking with a strong creative sensibility, helping brands express who they are clearly and consistently. Her work is grounded in thoughtful design that not only stands out visually, but also supports the broader brand and marketing strategy behind it.
Freelance Team
A Flexible Network of Trusted Experts
At Obligado Group, we work with a carefully curated network of freelance designers, creatives, and digital specialists who bring depth, perspective, and executional strength to every engagement. This flexible model allows us to assemble the right expertise for each project — delivering high-quality, tailored solutions without the overhead of a traditional agency structure.
Our freelance partners are handpicked for their experience, reliability, and ability to collaborate seamlessly. Each engagement benefits from a thoughtful combination of strategy, creativity, and execution — aligned to the specific needs, priorities, and stage of our clients’ businesses.
Beyond marketing and design, we can also tap into a broader professional network when needed. From legal and financial support to translation and other specialized services, we help connect clients with trusted experts who complement the work and support the business as a whole.