Podcast Feature: Building Marketing Programs That Drive Real Growth
- odileharbaugh
- Mar 12
- 1 min read
I recently had the opportunity to join the DGTL Growth Podcast, hosted by digital marketing leader Suse Barnes, to discuss how small and mid-sized businesses can build effective marketing programs without the overhead of a full-time marketing team.
In the episode, we explore how companies can move beyond ad-hoc marketing tactics and instead create structured marketing programs that generate consistent demand and support revenue growth.
Our conversation covers practical strategies including:
Aligning marketing strategy with execution
Prioritizing channels that actually drive results
Building repeatable marketing systems that scale
Using messaging, content, and paid media to support growth
Whether you're a founder, operator, or marketing leader, the episode offers practical insights into how to create marketing programs that work.
▶️ Watch the full conversation below.
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